Promotion of Local Products & Services
As with any business selling a product or service, promotion is key; the way in which this promotion is orchestrated is all the more important when the product or service claims to be responsibly sourced.
When your business offers clients the opportunity to experience other cultures, whether it is buying authentic traditional souvenirs or cultural excursions, it only makes sense to establish supportive relationships with your supplier – the local community. Establishing a reciprocal relationship is essential not only to maintain the supply to meet the demand of your clients but also to utilise the opportunities within the local community to directly educate your clients about their local products and services. With such relationships in place, everyone reaps the benefits – your business enjoys satisfied customers and unique selling points while the community benefits from visitors coming to the area and contributing to the local economy.
By offering your clients the opportunity to experience local cultures and purchase locally produced products and services, the local community is given an ideal platform to promote – and preserve - their cultural heritage, for example traditional foods, crafts and performances. These types of programs can also encourage local entrepreneurs to diversify and develop their products and consequently provide additional pull factors to your business.
Promote Local
- Allocate retail space for local craftsmen and tour operators
- Give your clients shopping guides to the local area
- Clearly label all products and services that are sourced locally to give the option for your clients to choose these products
Incorporation of Local Culture